ZSM Chandigarh

Zonal Sales Manager (ZSM) – Chandigarh

We are looking for a dynamic and results-driven Zonal Sales Manager (ZSM) to lead and manage our sales operations across the Chandigarh zone, covering key markets in Punjab, Haryana, and Himachal Pradesh. This is a senior leadership role that demands a strong commercial mindset, deep regional market knowledge, and the ability to drive consistent revenue growth across a diverse territory.

The ZSM will be responsible for building and mentoring a high-performing sales team, developing robust channel networks, and ensuring that business targets are met with operational excellence. You will work closely with the regional leadership team to align zonal strategies with the company's broader commercial objectives, while maintaining strong relationships with distributors, dealers, and key accounts across the zone.

This role offers a compelling opportunity for a seasoned sales professional who thrives in a competitive market environment and is passionate about driving market expansion, improving brand visibility, and delivering measurable business outcomes in one of India's most commercially active northern zones.

Key Responsibilities

• Achieve and exceed monthly, quarterly, and annual sales targets for the Chandigarh zone across all assigned product categories or business verticals.
• Lead, coach, and manage a team of Area Sales Managers (ASMs) and field sales executives to ensure consistent performance and professional development.
• Develop and execute a comprehensive zonal sales strategy aligned with regional and national business goals.
• Build and strengthen distributor and channel partner networks across Punjab, Haryana, and Himachal Pradesh to ensure deep market penetration.
• Monitor competitor activities, market trends, and consumer behaviour within the zone to identify new business opportunities and counter competitive threats.
• Ensure timely collection of payments, manage credit controls, and maintain healthy distributor ROI across the zone.
• Coordinate with marketing, supply chain, and trade marketing teams to execute promotional campaigns and ensure product availability at the point of sale.
• Prepare and present detailed zonal MIS reports, sales forecasts, and business reviews to senior management on a regular basis.

Requirements

• Education: MBA or PGDM in Sales, Marketing, or Business Management from a recognised institution preferred.
• Minimum 8–12 years of experience in sales, with at least 3 years in a zonal or regional leadership role within FMCG, pharma, consumer durables, or a related industry.
• Proven track record of managing large territories and achieving significant revenue targets in the northern India market.
• Strong understanding of the Chandigarh, Punjab, Haryana, and Himachal Pradesh trade landscape, including GT and MT channels.
• Excellent leadership, team management, and interpersonal communication skills in both Hindi and English.
• Proficiency in CRM tools, MS Excel, and sales reporting dashboards for data-driven decision-making.
• Willingness to travel extensively across the zone as required.

Benefits

• Competitive CTC with an attractive performance-linked incentive structure rewarding high achievers.
• Company-provided vehicle or travel allowance along with mobile and communication reimbursements.
• Comprehensive health insurance coverage for self and family, including medical and accidental benefits.
• Structured career growth opportunities with clear pathways to Regional Sales Manager and National Sales leadership roles.
• Annual learning and development programmes, leadership training, and access to industry certifications to support professional growth.