ZSM Chandigarh

About the Role

We are seeking a highly motivated and results-driven Zonal Sales Manager (ZSM) – Chandigarh to lead and manage our sales operations across the assigned zone in the Chandigarh region, covering Punjab, Haryana, and Himachal Pradesh. This is a senior leadership role responsible for driving revenue growth, building strong distributor and retailer networks, and executing strategic sales initiatives in alignment with the company's overall business objectives. The ideal candidate will bring a proven track record in field sales management, team leadership, and market development within a competitive FMCG, pharmaceutical, or consumer goods environment.

Key Responsibilities

• Sales Target Achievement: Drive and deliver monthly, quarterly, and annual sales targets across all product categories within the assigned zone, ensuring consistent revenue growth and market share expansion.
• Team Leadership and Development: Recruit, train, mentor, and manage a team of Area Sales Managers (ASMs) and field sales representatives, fostering a high-performance culture and ensuring continuous skill development.
• Distributor and Channel Management: Establish, maintain, and strengthen relationships with distributors, stockists, and key retail partners across the zone to ensure optimal product availability and visibility.
• Market Analysis and Strategy: Conduct regular market visits, competitor analysis, and consumer trend assessments to identify new business opportunities and develop targeted go-to-market strategies.
• Trade Promotion and BTL Activities: Plan and execute trade promotions, below-the-line (BTL) marketing activities, and in-store branding initiatives to enhance brand presence and drive off-take at the retail level.
• Reporting and MIS Management: Prepare and submit accurate sales reports, forecasts, and MIS data to senior management, providing actionable insights and performance reviews on a regular basis.
• Credit and Collections Oversight: Monitor outstanding payments, manage credit limits for distributors, and ensure timely collections to maintain healthy working capital within the zone.
• Cross-Functional Collaboration: Coordinate effectively with supply chain, marketing, finance, and HR teams to ensure seamless operations, product launches, and customer satisfaction across the zone.

Requirements

• Educational Qualification: Bachelor's degree in Business Administration, Marketing, or a related field; an MBA or postgraduate qualification is strongly preferred.
• Experience: Minimum 8–12 years of progressive sales experience, with at least 3–4 years in a zonal or regional sales management role within FMCG, pharmaceuticals, or a related consumer industry.
• Regional Knowledge: In-depth understanding of the Chandigarh tricity market and surrounding territories including Punjab, Haryana, and Himachal Pradesh, with an established network of trade contacts.
• Leadership Skills: Demonstrated ability to lead, inspire, and manage large, geographically dispersed sales teams with a focus on accountability and performance.
• Analytical Ability: Strong proficiency in analyzing sales data, market trends, and financial metrics to make informed, data-driven decisions.
• Communication Skills: Excellent verbal and written communication skills in English and Hindi; knowledge of Punjabi is an added advantage.
• Travel Readiness: Willingness to travel extensively within the assigned zone on a regular basis.

Benefits

• Competitive Compensation: Attractive fixed salary with a performance-linked incentive structure and annual bonus based on target achievement.
• Company Vehicle and Allowances: Provision of a company car or travel allowance along with mobile, fuel, and daily allowances as per company policy.
• Health and Insurance Coverage: Comprehensive medical insurance for the employee and immediate family members, along with life and accidental insurance coverage.
• Career Growth Opportunities: Clear and structured career progression pathways with access to leadership development programs and national-level role opportunities.
• Supportive Work Culture: A collaborative, inclusive, and growth-oriented work environment that values initiative, innovation, and professional excellence.