ZSM Chandigarh

Zonal Sales Manager (ZSM) – Chandigarh

We are seeking a dynamic and results-driven Zonal Sales Manager (ZSM) to lead and manage our sales operations across the Chandigarh zone, covering key territories in Punjab, Haryana, and Himachal Pradesh. This is a senior leadership role responsible for driving revenue growth, building high-performing sales teams, and strengthening our market presence across the assigned region. The ideal candidate will bring a strong background in field sales management, channel development, and strategic business planning within a competitive market environment.

About the Role

As a Zonal Sales Manager based in Chandigarh, you will oversee a team of Area Sales Managers and field sales representatives, ensuring consistent achievement of sales targets and operational excellence. You will act as the primary business leader for the zone, collaborating closely with marketing, supply chain, and senior management to execute go-to-market strategies and expand the company's footprint across urban and semi-urban markets in the region.

Key Responsibilities

• Develop and execute a comprehensive zonal sales strategy aligned with organizational goals, ensuring consistent achievement of monthly, quarterly, and annual revenue targets.
• Lead, mentor, and manage a team of Area Sales Managers and frontline sales executives, fostering a culture of accountability, performance, and continuous improvement.
• Identify and develop new business opportunities, expand distributor and dealer networks, and strengthen relationships with key channel partners across the zone.
• Monitor and analyze market trends, competitor activities, and customer feedback to provide actionable insights and recommend corrective measures to senior leadership.
• Ensure effective implementation of trade promotions, product launches, and marketing campaigns at the ground level within the assigned territory.
• Manage zonal budgets, control operational costs, and ensure optimal allocation of resources to maximize return on investment.
• Prepare and present regular sales performance reports, forecasts, and business reviews to the national sales head, highlighting key achievements and areas requiring attention.
• Ensure full compliance with company policies, ethical standards, and regulatory requirements across all sales activities within the zone.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred from a recognized institution.
• Minimum 8–12 years of progressive sales experience, with at least 3–4 years in a zonal or regional sales management role within FMCG, pharmaceuticals, consumer durables, or a related industry.
• Proven track record of consistently meeting or exceeding sales targets and managing large, geographically dispersed sales teams.
• Strong knowledge of the North India market, including distributor networks and retail landscape across Punjab, Haryana, and Himachal Pradesh.
• Excellent leadership, communication, negotiation, and interpersonal skills with the ability to influence stakeholders at all levels.
• Proficiency in CRM tools, MS Office Suite, and data-driven sales reporting platforms.
• Willingness to travel extensively within the zone as required.

Benefits

• Competitive compensation package including an attractive fixed salary, performance-linked incentives, and annual bonuses.
• Company-provided vehicle, fuel allowance, and travel expense reimbursement for all official duties.
• Comprehensive health insurance coverage for the employee and immediate family members.
• Structured career development programs, leadership training, and clear pathways for advancement to national-level roles.
• A collaborative and inclusive work culture that values innovation, integrity, and employee well-being.