ZSM Chandigarh

Zonal Sales Manager (ZSM) – Chandigarh

We are seeking a dynamic and results-driven Zonal Sales Manager (ZSM) to lead and manage our sales operations across the Chandigarh zone, covering key markets in Punjab, Haryana, and Himachal Pradesh. This is a senior leadership role that demands a strategic thinker with strong commercial acumen, excellent team management skills, and a proven track record of delivering consistent revenue growth in a competitive market environment.

About the Role

As the Zonal Sales Manager, you will be responsible for driving the overall business performance of your assigned zone. You will work closely with regional distributors, channel partners, and a field sales team to execute go-to-market strategies, achieve sales targets, and expand market penetration. The ideal candidate will bring deep knowledge of the North Indian market landscape and demonstrate the ability to build lasting relationships with key stakeholders at all levels.

Key Responsibilities

• Develop and implement zonal sales strategies aligned with the company's overall business objectives and annual revenue targets.
• Lead, mentor, and manage a team of Area Sales Managers and field executives to ensure consistent performance and professional development across the zone.
• Monitor and analyze sales data, market trends, and competitor activity to identify growth opportunities and address potential business risks proactively.
• Build and maintain strong relationships with key distributors, dealers, and channel partners to ensure optimal product availability and visibility across all markets.
• Ensure effective execution of trade marketing initiatives, promotional campaigns, and product launches within the zone in coordination with the marketing team.
• Prepare and present periodic sales forecasts, performance reports, and business reviews to senior management with actionable insights and recommendations.
• Drive market expansion by identifying new business opportunities, untapped geographies, and potential channel partners within the assigned zone.
• Ensure compliance with company policies, pricing guidelines, and ethical business practices across all sales activities within the zone.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is strongly preferred.
• Minimum 8–12 years of progressive sales experience, with at least 3 years in a zonal or regional management role within FMCG, pharmaceuticals, consumer durables, or a related industry.
• Demonstrated ability to lead large, geographically dispersed teams and manage complex distribution networks effectively.
• Strong analytical and problem-solving skills with proficiency in MS Office, CRM tools, and sales reporting systems.
• Excellent communication, negotiation, and interpersonal skills with the ability to influence stakeholders at multiple levels.
• Deep understanding of the Chandigarh tri-city and North India market dynamics, including retail and wholesale trade channels.
• Willingness to travel extensively within the assigned zone on a regular basis.

Benefits

• Competitive salary package with performance-linked incentives and an attractive annual bonus structure.
• Company-provided vehicle, fuel allowance, and comprehensive travel and accommodation reimbursements.
• Health insurance coverage for the employee and immediate family members, along with life insurance benefits.
• Structured career growth opportunities with access to leadership development programs and national-level exposure.
• Collaborative and high-performance work culture with recognition programs that reward outstanding contributions and innovation.