ZSM Chandigarh

About the Role

We are seeking a highly motivated and results-driven Zonal Sales Manager (ZSM) – Chandigarh to lead and drive business growth across the assigned zone in the Chandigarh region, covering key markets in Punjab, Haryana, and Himachal Pradesh. The ideal candidate will be responsible for developing and executing strategic sales plans, managing a high-performing sales team, and ensuring consistent achievement of revenue targets. This is a senior leadership role that demands strong commercial acumen, excellent interpersonal skills, and a deep understanding of the regional market landscape. The ZSM will serve as the primary point of contact between the organization and its regional distribution network, building long-term partnerships and ensuring brand visibility across all channels.

Key Responsibilities

• Develop and implement zonal sales strategies aligned with overall organizational objectives to achieve monthly, quarterly, and annual revenue targets across the Chandigarh zone.
• Lead, mentor, and manage a team of Area Sales Managers (ASMs) and field sales representatives, ensuring consistent performance, motivation, and professional development across the zone.
• Identify and capitalize on new business opportunities, expand market penetration, and drive customer acquisition in untapped territories within the assigned region.
• Build and maintain strong relationships with key distributors, dealers, and channel partners, ensuring optimal product availability, placement, and sell-through across all trade channels.
• Monitor and analyze sales data, market trends, and competitor activities to provide actionable insights and timely reports to senior management for informed decision-making.
• Coordinate with marketing, supply chain, and product teams to plan and execute regional promotional campaigns, trade activations, and product launches effectively.
• Manage the zonal budget, including travel expenses, promotional spends, and operational costs, ensuring efficient utilization of resources in line with financial guidelines.
• Ensure high levels of customer satisfaction and after-sales service by resolving escalated issues promptly and maintaining strong communication with key stakeholders throughout the zone.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA or equivalent postgraduate qualification is strongly preferred.
• Minimum 8–12 years of progressive sales experience, with at least 3–4 years in a zonal or regional sales management role within FMCG, pharmaceuticals, consumer durables, or a related industry.
• Proven track record of achieving and exceeding sales targets in a competitive market environment with demonstrated leadership capabilities.
• Strong knowledge of the Chandigarh tricity and surrounding regional markets, including distribution networks, trade dynamics, and key retail channels in Punjab, Haryana, and Himachal Pradesh.
• Excellent communication, negotiation, and stakeholder management skills with the ability to influence and engage teams at all levels of the organization.
• Proficiency in CRM tools, MS Office Suite, and sales reporting platforms with strong analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned zone and maintain a flexible, result-oriented approach to work.

Benefits

• Competitive compensation package including a fixed salary, performance-linked incentives, and an annual bonus structure tied to zonal achievement.
• Comprehensive health and medical insurance coverage for the employee and immediate family members, along with accidental insurance benefits.
• Company-provided vehicle or travel allowance, mobile reimbursement, and other field support tools to facilitate seamless day-to-day operations.
• Structured learning and development programs, leadership training, and clear career progression pathways within a growing national organization.
• A dynamic, inclusive, and performance-driven work culture that recognizes and rewards talent, innovation, and consistent contribution to organizational success.