ZSM Chandigarh

About the Role

We are seeking a highly motivated and results-driven Zonal Sales Manager (ZSM) – Chandigarh to lead and manage our sales operations across the assigned zone in the Chandigarh region, including surrounding territories such as Punjab, Haryana, and Himachal Pradesh. The ideal candidate will be responsible for driving revenue growth, building strong distributor and retailer networks, and leading a high-performing sales team. This is a senior leadership role that demands strategic thinking, strong market knowledge, and exceptional people management skills.

The ZSM will act as the primary bridge between the regional business objectives and ground-level execution, ensuring that sales targets are consistently met while maintaining the highest standards of customer satisfaction and brand representation.

Key Responsibilities

• Develop and execute a comprehensive zonal sales strategy aligned with overall business goals, ensuring consistent achievement of monthly, quarterly, and annual revenue targets across the Chandigarh zone.
• Lead, mentor, and manage a team of Area Sales Managers and Sales Representatives, conducting regular performance reviews, training sessions, and field visits to drive team productivity and morale.
• Build and maintain strong relationships with key distributors, channel partners, and key accounts, ensuring optimal product availability, visibility, and sell-through across all trade channels.
• Monitor and analyze market trends, competitor activities, and customer feedback to identify new business opportunities and recommend actionable strategies to senior management.
• Oversee the planning and execution of trade marketing initiatives, promotional campaigns, and product launches within the zone to enhance brand presence and market penetration.
• Manage zonal budgets effectively, including travel expenses, promotional spends, and operational costs, ensuring maximum return on investment for all activities.
• Prepare and present detailed sales reports, forecasts, and business reviews to the Regional Sales Director, highlighting achievements, challenges, and corrective action plans.
• Ensure full compliance with company policies, pricing guidelines, credit norms, and ethical business practices across all sales operations within the zone.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is strongly preferred from a recognized institution.
• Minimum 8–12 years of progressive sales experience, with at least 3–4 years in a zonal or regional sales leadership role within FMCG, pharmaceuticals, consumer goods, or a related industry.
• Proven track record of consistently achieving and exceeding sales targets across a large geographic territory with a diverse team structure.
• Deep understanding of the Chandigarh, Punjab, Haryana, and Himachal Pradesh markets, including distributor landscape, trade dynamics, and consumer behavior.
• Strong leadership, communication, and interpersonal skills with the ability to influence stakeholders at all levels of the organization.
• Proficiency in MS Office Suite and CRM tools; experience with data-driven sales management and reporting platforms is an advantage.
• Willingness to travel extensively within the zone and occasionally to the corporate office for business reviews and strategic meetings.

Benefits

• Competitive compensation package including a fixed salary, performance-linked incentives, and an annual bonus structure based on zonal achievement.
• Company-provided vehicle or vehicle allowance along with fuel reimbursement to support extensive field operations across the zone.
• Comprehensive health insurance coverage for the employee and immediate family members, along with group life and accidental insurance benefits.
• Structured career development programs, leadership training, and clear pathways for advancement to regional and national leadership roles within the organization.
• A dynamic and inclusive work culture that values innovation, ownership, and professional excellence, with regular recognition programs to celebrate outstanding performance.