Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's most trusted Ayurvedic brands, is seeking a skilled and driven Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's voice across social media platforms.
The selected candidate will be responsible for leading social media initiatives, developing content strategies, and growing the brand's online community. The role requires a strong understanding of digital trends and the ability to translate brand values into compelling social narratives.
- Develop and implement social media strategies aligned with brand objectives
- Oversee content creation, scheduling, and performance tracking across platforms
- Engage with the online community and manage brand reputation on social channels
- Collaborate with internal teams to ensure consistent messaging and campaign execution
This is an opportunity to work with a heritage brand at the intersection of tradition and modern digital marketing. Candidates with a proven track record in social media management and a passion for purpose-driven storytelling are encouraged to apply.