Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's leading Ayurvedic brands, is seeking a skilled and driven Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the company's social media vision across key digital platforms.
The selected candidate will be responsible for leading social media initiatives, developing content strategies, and growing the brand's online community. The role requires a strong understanding of digital trends, platform algorithms, and audience engagement techniques.
- Develop and implement comprehensive social media strategies
- Oversee content creation and publishing across social platforms
- Monitor performance metrics and optimise campaigns accordingly
- Collaborate with internal teams to ensure brand consistency
This is an opportunity to work with a heritage Indian brand and make a meaningful impact on its digital growth journey. Candidates with proven experience in social media management and a passion for brand storytelling are encouraged to apply.