Social Media Lead

Baidyanath is seeking a talented and driven Social Media Lead to join their team in Kolkata, West Bengal. This role is central to shaping and executing the brand's social media vision across key digital platforms.

The ideal candidate will bring a strong understanding of social media strategy, content planning, and audience engagement. They will be responsible for leading initiatives that strengthen Baidyanath's online presence and connect meaningfully with its audience.

• Develop and implement social media strategies aligned with brand goals
• Oversee content creation and scheduling across social platforms
• Monitor performance metrics and optimise campaigns accordingly
• Collaborate with internal teams to ensure consistent brand messaging

This is an opportunity to take ownership of a well-established brand's digital voice and make a measurable impact in the social media space.