Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's most trusted Ayurvedic and wellness brands, is seeking a skilled Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's voice across social platforms.
The ideal candidate will bring proven experience in managing social media channels, developing content strategies, and engaging audiences in the health and wellness space. A strong understanding of platform analytics, trends, and community management will be essential to succeed in this position.
- Lead and manage the brand's social media presence across key platforms
- Develop and execute content calendars aligned with brand objectives
- Monitor performance metrics and optimise campaigns accordingly
- Collaborate with internal teams to ensure consistent brand messaging
This is an opportunity to work with a heritage Indian brand that combines traditional Ayurvedic values with a modern digital outlook. Candidates based in or willing to relocate to Kolkata are encouraged to apply.