Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's most respected Ayurvedic brands, is seeking a skilled and driven Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the company's social media vision across platforms.
The ideal candidate will bring hands-on experience in managing social media channels, creating compelling content strategies, and growing engaged online communities. A strong understanding of digital trends, platform algorithms, and audience behaviour will be key to succeeding in this position.
- Lead end-to-end social media strategy and execution
- Manage and grow the brand's presence across relevant social platforms
- Collaborate with internal teams to align content with broader marketing goals
- Monitor performance metrics and optimise campaigns accordingly
This is an opportunity to work with a legacy brand that has a deep-rooted presence in the Ayurvedic and wellness space, bringing its story to modern digital audiences in a meaningful and impactful way.