Social Media Lead
Baidyanath is hiring a Social Media Lead based in Kolkata, West Bengal. This role involves leading the brand's social media presence and digital communication strategy.
About the role
Baidyanath, one of India's most recognised Ayurvedic and wellness brands, is looking for an experienced Social Media Lead to join its team in Kolkata, West Bengal.
The selected candidate will be responsible for leading and managing the company's social media initiatives, driving brand engagement, and building a strong digital community across relevant platforms.
- Develop and execute social media strategies aligned with brand objectives
- Manage content planning, creation, and publishing across social channels
- Monitor performance metrics and optimise campaigns for growth and engagement
- Collaborate with internal teams to ensure consistent brand messaging
This is an opportunity to work with a heritage wellness brand and make a meaningful impact on its digital presence. Candidates with a strong background in social media management and a passion for health and wellness are encouraged to apply.