Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's leading Ayurvedic brands, is hiring a Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the company's social media vision across key digital platforms.
The selected candidate will be responsible for leading social media initiatives, developing content strategies, and growing the brand's online community. The role requires a strong understanding of digital trends and the ability to translate brand values into compelling social narratives.
- Plan and manage social media content calendars across platforms
- Drive audience engagement and community growth
- Collaborate with internal teams to align social media efforts with broader marketing goals
- Monitor performance metrics and optimise campaigns accordingly
This is an opportunity to work with a heritage Indian brand and make a meaningful impact on its digital footprint. Candidates with a proven track record in social media management and a passion for purposeful storytelling are encouraged to apply.