Social Media Lead

Baidyanath, one of India's leading Ayurvedic brands, is seeking a talented and driven Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the company's social media vision across key digital platforms.

The selected candidate will be responsible for leading social media strategy, creating compelling content, and growing the brand's online community. The role demands a strong understanding of digital trends, audience engagement, and platform-specific best practices.

• Develop and implement social media strategies aligned with brand objectives
• Oversee content creation, scheduling, and performance tracking across platforms
• Engage with the online community and manage brand reputation on social channels
• Collaborate with internal teams to ensure consistent brand messaging

This is an excellent opportunity for a social media professional looking to make a meaningful impact at a heritage Indian brand with a strong national presence.