Social Media Lead

Baidyanath is looking for an experienced Social Media Lead to join their team in Kolkata, West Bengal. The successful candidate will be responsible for driving the brand's social media strategy and strengthening its online presence.

This is a leadership role suited to a digital professional who can plan, execute, and oversee social media campaigns across relevant platforms, ensuring consistent brand voice and audience engagement.

• Lead and manage social media strategy and execution
• Drive audience growth and engagement across platforms
• Collaborate with internal teams to align content with brand objectives
• Monitor performance metrics and optimise campaigns accordingly

Candidates with a strong background in social media management and a passion for digital storytelling are encouraged to apply for this opportunity with one of India's well-known heritage brands.