Social Media Lead

Baidyanath, one of India's most trusted Ayurvedic brands, is looking for an experienced Social Media Lead to join its team in Kolkata, West Bengal.

The selected candidate will be responsible for driving the brand's social media strategy, managing platforms, and building meaningful engagement with audiences across digital channels.

• Lead and execute social media campaigns aligned with brand objectives
• Manage day-to-day content planning and publishing across platforms
• Monitor performance metrics and optimise strategies accordingly
• Collaborate with internal teams to ensure consistent brand voice and messaging

This is an opportunity to shape the digital narrative of a heritage brand with a strong national presence. Candidates with a proven track record in social media management and brand communication are encouraged to apply.