Social Media Lead

Baidyanath, one of India's most trusted Ayurvedic brands, is seeking a skilled and driven Social Media Lead to join its team in Kolkata, West Bengal. This is an opportunity to shape and elevate the brand's voice across digital platforms.

The selected candidate will be responsible for leading social media initiatives, developing content strategies, and managing the brand's online community. The role requires a strong understanding of social media trends, platform algorithms, and audience engagement techniques.

• Develop and execute social media strategies aligned with brand objectives
• Manage and grow the brand's presence across key social media platforms
• Collaborate with internal teams to create compelling, on-brand content
• Monitor performance metrics and optimise campaigns for maximum reach and engagement

Candidates with a proven track record in social media management, strong creative instincts, and excellent communication skills are encouraged to apply for this full-time position based in Kolkata.