Social Media Lead

Baidyanath is hiring a Social Media Lead to join its team in Kolkata, West Bengal. This role is suited for a digital-savvy professional who can take ownership of the brand's social media channels and help shape its online identity.

The selected candidate will be responsible for developing and executing social media strategies that align with the company's broader marketing goals. The role requires a strong understanding of social platforms, content trends, and audience engagement.

• Lead and manage social media strategy across key platforms
• Create, curate, and oversee content calendars
• Monitor performance metrics and optimise campaigns accordingly
• Collaborate with internal teams to ensure brand consistency

This is an opportunity to work with one of India's well-known heritage brands and make a meaningful impact on its digital growth journey.