Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's leading Ayurvedic and wellness brands, is hiring a Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's voice across social platforms.
The selected candidate will be responsible for leading social media strategy, content planning, and community engagement to strengthen Baidyanath's digital footprint. The position requires a creative and data-driven professional who can manage multiple platforms effectively.
- Develop and implement social media strategies aligned with brand objectives
- Plan, create, and oversee content calendars across platforms
- Monitor performance metrics and optimise campaigns for growth and engagement
- Collaborate with internal teams to ensure consistent brand messaging
This is an opportunity to work with a heritage Indian wellness brand and make a measurable impact on its digital presence. Candidates with a strong background in social media management and a passion for the wellness or FMCG sector are encouraged to apply.