Social Media Lead

Baidyanath is looking for an experienced Social Media Lead to join their team in Kolkata, West Bengal. This is an opportunity to drive the social media strategy for one of India's well-known heritage brands.

The selected candidate will be responsible for leading and managing the brand's social media channels, creating engaging content, and building a strong online community. The role requires a strategic thinker who can align digital efforts with broader brand objectives.

• Lead end-to-end social media strategy and execution
• Manage content creation and scheduling across platforms
• Monitor performance metrics and optimize campaigns
• Collaborate with internal teams to ensure brand consistency

This position is based in Kolkata and is suited for a professional with a strong background in social media management and digital marketing.