Social Media Lead

Baidyanath, one of India's most trusted Ayurvedic and wellness brands, is seeking a skilled Social Media Lead to join its team in Kolkata, West Bengal.

The ideal candidate will be responsible for leading the brand's social media efforts, developing platform strategies, and creating engaging content that resonates with a wide audience across digital channels.

• Plan and execute social media campaigns aligned with brand objectives
• Manage and grow the brand's presence across key social platforms
• Analyse performance metrics and optimise content strategies accordingly
• Collaborate with internal teams to ensure consistent brand messaging

This is an opportunity to take ownership of a significant digital role within a heritage brand that continues to expand its modern consumer reach.