Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's well-known heritage brands, is seeking a skilled and driven Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's voice across social media platforms.
The ideal candidate will bring proven expertise in social media management, content strategy, and digital engagement. They will be responsible for leading campaigns, growing the brand's online community, and delivering measurable results across key platforms.
- Develop and implement social media strategies aligned with brand goals
- Oversee content creation, scheduling, and community management
- Monitor performance metrics and optimise campaigns accordingly
- Collaborate with internal teams to ensure consistent brand messaging
This is an opportunity to work with a storied Indian brand and make a significant impact on its digital growth journey from its Kolkata base.