Social Media Lead
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's well-known Ayurvedic and wellness brands, is hiring a Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's voice across social media platforms.
The selected candidate will be responsible for leading social media initiatives, developing content strategies, and growing the brand's online community. The role requires a strong understanding of digital trends and the ability to translate brand values into compelling social narratives.
- Develop and implement social media strategies aligned with business objectives
- Oversee content creation, scheduling, and community engagement across platforms
- Monitor performance metrics and optimize campaigns based on data-driven insights
- Collaborate with internal teams to ensure consistent brand messaging
This is an opportunity to take ownership of a significant brand's social media presence and contribute meaningfully to its digital growth journey from Kolkata.