Social Media Lead

Baidyanath is seeking an experienced Social Media Lead to join its team in Kolkata, West Bengal. The successful candidate will be responsible for driving the company's social media initiatives and building a strong digital presence for one of India's most recognised Ayurvedic brands.

In this role, the candidate will be expected to lead social media strategy, oversee content planning and execution, and manage the brand's voice across relevant platforms. The position requires a professional who can combine creative thinking with data-driven decision-making.

• Lead and manage the brand's social media strategy and execution
• Oversee content creation and scheduling across social platforms
• Monitor performance metrics and optimise campaigns accordingly
• Collaborate with internal teams to align social media efforts with broader marketing goals

This is an opportunity to work with a heritage Indian brand and make a meaningful impact on its digital growth. Interested candidates based in or willing to relocate to Kolkata are encouraged to apply.