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Social Media Lead
Posted 1h ago
IndiaOnsite Full-time Any experience Competitive
Baidyanath is looking for an experienced Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy.
About the role
Baidyanath, one of India's most recognised Ayurvedic and wellness brands, is seeking a skilled Social Media Lead to join its team in Kolkata, West Bengal.
The successful candidate will be responsible for leading the company's social media presence, developing content strategies, and ensuring consistent brand communication across digital platforms.
- Plan, execute, and manage social media campaigns across relevant platforms
- Drive audience engagement and grow the brand's online community
- Collaborate with internal teams to align social media efforts with broader marketing goals
- Monitor performance metrics and optimise content strategies accordingly
This is an opportunity to work with a heritage wellness brand and make a meaningful impact on its digital growth journey from its Kolkata base.