Social Media Lead
Baidyanath is looking for a Social Media Lead based in Kolkata, West Bengal, to drive the brand's digital presence and social media strategy across key platforms.
About the role
Baidyanath, one of India's most trusted names in Ayurvedic healthcare, is seeking an experienced Social Media Lead to join its team in Kolkata, West Bengal. This role is central to shaping and executing the brand's social media vision in an increasingly digital marketplace.
The selected candidate will be responsible for leading social media initiatives, managing content strategy, and growing the brand's online community across relevant platforms. This is an opportunity to work with a heritage brand while bringing contemporary digital thinking to its audience engagement efforts.
Key responsibilities may include:
- Developing and implementing social media strategies aligned with brand goals
- Overseeing content creation, scheduling, and publishing across platforms
- Monitoring performance metrics and optimising campaigns accordingly
- Collaborating with internal teams to ensure consistent brand messaging
Candidates with a strong background in social media management, a creative mindset, and the ability to lead digital campaigns are encouraged to apply for this full-time position based in Kolkata.