Public Relations Specialist – Client Servicing (BFSI)
A Public Relations Specialist is sought to manage client servicing within the BFSI sector, handling PR strategy, media relations, and account management for financial services clients.
About the role
This role is focused on delivering public relations services to clients operating in the Banking, Financial Services, and Insurance (BFSI) sector. The specialist will act as a primary point of contact for assigned accounts, ensuring smooth communication between the agency and its clients.
Key responsibilities include developing and executing PR strategies tailored to BFSI clients, building and maintaining strong media relationships, and generating consistent coverage across relevant publications and platforms.
- Managing day-to-day client communication and servicing
- Crafting press releases, media pitches, and other PR collateral
- Coordinating with journalists and media houses within the financial sector
- Monitoring media coverage and preparing performance reports for clients
The ideal candidate will have a solid understanding of the BFSI landscape, strong written and verbal communication skills, and prior experience in a PR agency or communications role. The ability to manage multiple client accounts simultaneously and meet deadlines is essential.