PPC Executive – Paid Advertising
The employer is hiring a PPC Executive to plan, manage, and optimise paid advertising campaigns. This role is based in Bhubaneswar, Odisha, and sits within a cybersecurity-focused organisation.
About the role
The employer is looking for a results-driven PPC Executive to join its marketing team. The selected candidate will be responsible for managing pay-per-click advertising campaigns across relevant digital platforms, with the goal of driving qualified traffic and generating leads for the business.
The role involves end-to-end campaign management, including keyword research, ad copywriting, bid management, and performance tracking. The PPC Executive will analyse campaign data regularly and make data-backed optimisations to improve click-through rates, conversion rates, and overall return on ad spend.
Key responsibilities include:
- Planning and executing paid search and display campaigns
- Conducting keyword research and audience targeting
- Monitoring budgets, bids, and campaign performance metrics
- Preparing regular performance reports and presenting actionable insights
- Collaborating with the content and design teams to develop effective ad creatives
Candidates with a background in digital marketing and hands-on experience managing PPC campaigns on platforms such as Google Ads are encouraged to apply. Familiarity with the B2B or technology sector would be an advantage.