PPC Executive – Paid Advertising
The employer is hiring a PPC Executive to plan, manage, and optimise paid advertising campaigns. This role is based in Bhubaneswar, Odisha, and sits within a cybersecurity-focused organisation.
About the role
The employer is looking for a PPC Executive to join its marketing team. The selected candidate will be responsible for managing pay-per-click advertising campaigns across relevant digital platforms, with the goal of driving qualified traffic and supporting business growth objectives.
The role involves keyword research, ad creation, bid management, and ongoing performance monitoring. The PPC Executive will analyse campaign data, identify optimisation opportunities, and report on key metrics to relevant stakeholders.
Key responsibilities include:
- Planning and executing PPC campaigns across search and display networks
- Conducting keyword research and audience targeting
- Monitoring budgets, bids, and campaign performance on a regular basis
- Analysing data to improve click-through rates, conversion rates, and return on ad spend
- Preparing performance reports and presenting insights to the team
Candidates with hands-on experience in paid search advertising and a data-driven approach to campaign management are encouraged to apply. Familiarity with the technology or cybersecurity sector would be an advantage.