PPC Executive – Paid Advertising
The employer is hiring a PPC Executive to plan, manage, and optimise paid advertising campaigns. This role is based in Bhubaneswar, Odisha, and sits within a cybersecurity-focused organisation.
About the role
The employer is looking for a PPC Executive to join its marketing team. The successful candidate will be responsible for managing pay-per-click advertising campaigns across relevant digital platforms, with the goal of driving qualified traffic and generating leads for the business.
In this role, the PPC Executive will be expected to conduct keyword research, set up and monitor ad campaigns, analyse performance data, and make data-driven optimisations to improve return on ad spend. A working understanding of platforms such as Google Ads is central to the position.
Key responsibilities will include:
- Planning and executing paid search and display campaigns
- Monitoring campaign budgets, bids, and performance metrics
- Preparing regular performance reports and presenting insights to relevant stakeholders
- Identifying opportunities to improve campaign efficiency and reduce cost per acquisition
Candidates with demonstrated experience in PPC or digital advertising are encouraged to apply. Familiarity with the B2B or technology sector would be an advantage, given the employer's focus on cybersecurity services.