PPC Executive – Paid Advertising
The employer is hiring a PPC Executive to plan, manage, and optimise paid advertising campaigns across digital platforms, driving targeted traffic and measurable business results.
About the role
The employer is looking for a results-driven PPC Executive to join its marketing team. The successful candidate will be responsible for creating, managing, and continuously optimising pay-per-click campaigns across platforms such as Google Ads and other relevant digital advertising channels.
In this role, the PPC Executive will conduct keyword research, write compelling ad copy, set up campaign structures, and monitor performance metrics to ensure budgets are spent effectively. The candidate will analyse data regularly to identify trends and opportunities for improvement, making data-backed adjustments to bids, targeting, and creatives.
- Plan and execute PPC campaigns across search, display, and other paid channels
- Perform keyword research and audience targeting to maximise campaign relevance
- Monitor key metrics including CTR, CPC, CPA, and ROAS, and prepare performance reports
- Collaborate with content and design teams to develop effective ad creatives and landing pages
- Stay current with platform updates, industry trends, and best practices in paid advertising
The ideal candidate will have a solid understanding of paid digital advertising principles, strong analytical skills, and a proactive approach to campaign management. Prior hands-on experience with Google Ads or similar platforms will be an advantage.