PPC Executive – Paid Advertising
The employer is hiring a PPC Executive to plan, execute, and optimise paid advertising campaigns. This role is based in Bhubaneswar, Odisha, and sits within a cybersecurity-focused organisation.
About the role
The employer, a cybersecurity company, is looking for a PPC Executive to join its marketing team in Bhubaneswar, Odisha. The successful candidate will be responsible for managing and optimising pay-per-click advertising campaigns across relevant digital platforms.
Key responsibilities for this role include:
- Planning, launching, and managing PPC campaigns on platforms such as Google Ads and other paid channels
- Monitoring campaign performance, analysing data, and making data-driven optimisations to improve ROI
- Conducting keyword research, writing ad copy, and performing A/B testing
- Preparing regular performance reports and presenting insights to stakeholders
Candidates should have a solid understanding of paid search and display advertising, along with hands-on experience with campaign management tools. Strong analytical skills and attention to detail are essential for success in this position.
This is an opportunity to contribute to the growth of a cybersecurity-focused brand by driving targeted traffic and measurable results through paid media efforts.