PPC Executive
The employer is hiring a PPC Executive based in Bhubaneswar, Odisha, to plan and manage pay-per-click advertising campaigns in support of the company's digital marketing goals.
About the role
The employer is looking for a skilled PPC Executive to join its marketing team at its Bhubaneswar, Odisha office. The selected candidate will be responsible for planning, executing, and optimising paid search and display advertising campaigns across relevant digital platforms.
The role requires a solid understanding of pay-per-click advertising principles, keyword research, bid management, and performance analysis. The PPC Executive will monitor campaign metrics, identify opportunities for improvement, and work to maximise return on ad spend.
Key responsibilities include:
- Creating and managing PPC campaigns on platforms such as Google Ads and other paid channels
- Conducting keyword research and audience targeting to improve campaign relevance
- Analysing campaign performance data and preparing regular reports
- Collaborating with the broader marketing team to align paid strategies with overall business objectives
- Continuously testing ad copy, landing pages, and bidding strategies to improve results
Candidates with hands-on experience in PPC campaign management and a data-driven approach to digital advertising are encouraged to apply.