Meta Ads Specialist
The employer is seeking a Meta Ads Specialist to plan, execute, and optimise paid advertising campaigns across Meta platforms including Facebook and Instagram.
About the role
The employer is looking for a skilled Meta Ads Specialist to join their team. The selected candidate will be responsible for managing and optimising paid advertising campaigns on Meta platforms, including Facebook and Instagram, to drive measurable business results.
The role involves end-to-end campaign management — from strategy and audience targeting to creative coordination, budget management, and performance analysis. The ideal candidate should have a strong command of Meta Ads Manager and a data-driven approach to improving campaign outcomes.
- Plan and execute paid campaigns on Facebook and Instagram
- Define and refine audience segments for optimal targeting
- Monitor campaign performance and report on key metrics
- Continuously test and optimise ad creatives, copy, and bidding strategies
- Collaborate with internal teams to align campaigns with broader marketing goals
Candidates with hands-on experience running Meta ad campaigns, a solid understanding of conversion tracking, and familiarity with pixel implementation are encouraged to apply.