Meta Ads Specialist
The employer is hiring a Meta Ads Specialist in Jaipur, Rajasthan. The role involves planning, executing, and optimising paid advertising campaigns on Meta platforms (Facebook and Instagram).
About the role
The employer is looking for a skilled Meta Ads Specialist to join their team in Jaipur, Rajasthan. The ideal candidate will be responsible for managing paid social campaigns across Meta platforms, including Facebook and Instagram, with a focus on driving measurable results.
The role centres on end-to-end campaign management — from strategy and audience targeting to creative briefing, budget allocation, and performance analysis. The specialist will be expected to continuously monitor and optimise campaigns to improve key metrics such as ROAS, CTR, and conversion rates.
Candidates should have hands-on experience running Meta Ads campaigns, a strong understanding of Ads Manager, and the ability to interpret data to make informed decisions. Experience in the D2C or e-commerce space would be an advantage.
- Plan and execute paid campaigns on Facebook and Instagram
- Manage audience segmentation, targeting, and retargeting strategies
- Analyse campaign performance and provide actionable insights
- Collaborate with creative teams to develop effective ad creatives
- Optimise campaigns to meet ROAS and conversion goals