Media Buyer – D2C & Performance Marketing

The employer is looking for a skilled Media Buyer – D2C & Performance Marketing to join their growing team based in Lucknow, Uttar Pradesh. This role is suited to a results-driven professional with a strong background in direct-to-consumer advertising and paid media strategy.

The successful candidate will be responsible for planning, executing, and optimising paid media campaigns across relevant digital channels, with a clear focus on performance outcomes and return on ad spend for D2C brands.

• Plan and manage paid media buying across digital platforms
• Drive performance marketing strategies for D2C clients or products
• Analyse campaign data to identify optimisation opportunities
• Collaborate with creative and strategy teams to align messaging with audience targeting

Candidates with hands-on experience in performance marketing, a data-driven mindset, and a proven track record of managing media budgets are encouraged to apply for this opportunity in Lucknow.