Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. This is an on-site position based in Lucknow, Uttar Pradesh, suited to a candidate who thrives in a data-driven advertising environment.
The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant digital channels, with a clear focus on delivering measurable performance outcomes for D2C brands.
- Plan and execute paid media campaigns aligned with D2C growth objectives
- Monitor, analyse, and optimise campaign performance to maximise return on ad spend
- Manage media budgets efficiently across platforms
- Collaborate with creative and strategy teams to align ad content with campaign goals
This opportunity is ideal for a performance-focused professional who understands the nuances of D2C marketing funnels and has hands-on experience managing paid media at scale.