Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns to drive measurable business growth.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. Based in Lucknow, Uttar Pradesh, this position is suited to a data-driven professional who can manage paid media investments and deliver measurable results across digital channels.
The successful candidate will be responsible for planning, executing, and optimising paid media campaigns with a focus on performance outcomes. A solid understanding of D2C marketing funnels and audience targeting is essential to succeed in this role.
- Plan and manage paid media campaigns across relevant digital platforms
- Analyse campaign performance data and implement optimisations to improve ROI
- Work within a D2C marketing framework to drive customer acquisition and revenue growth
- Collaborate with internal teams to align media buying strategy with broader marketing objectives
Candidates with hands-on experience in performance marketing, a strong analytical mindset, and a proven track record of managing media budgets effectively are encouraged to apply.