Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. Based in Lucknow, Uttar Pradesh, this position is suited to a data-driven professional who can manage paid media investments and optimise campaigns for maximum return.
The successful candidate will be responsible for planning, buying, and managing media across relevant digital channels, with a clear focus on performance outcomes. They will analyse campaign data, identify opportunities for improvement, and implement strategies that align with business growth objectives.
- Plan and execute paid media campaigns across digital platforms
- Manage budgets and optimise spend for D2C performance goals
- Analyse campaign metrics and report on key performance indicators
- Collaborate with internal teams to align media activity with broader marketing strategies
This is an opportunity to work within a dynamic environment where performance marketing expertise will have a direct impact on business outcomes. Candidates with hands-on experience in D2C media buying and a results-oriented mindset are encouraged to apply.