Media Buyer – D2C & Performance Marketing
The employer is seeking an experienced Media Buyer specialising in D2C and performance marketing to plan, execute, and optimise paid media campaigns that drive measurable business growth.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) marketing and performance-driven advertising. The successful candidate will be responsible for planning and purchasing media placements across digital channels to maximise return on ad spend and support business objectives.
In this role, the candidate will manage end-to-end campaign execution — from audience targeting and creative briefing to budget allocation and ongoing performance optimisation. A data-driven mindset and hands-on experience with paid platforms are essential to succeed in this position.
- Plan and execute paid media campaigns across relevant digital channels
- Monitor campaign performance and optimise for key metrics such as ROAS, CPA, and CTR
- Collaborate with creative and brand teams to align ad creatives with campaign goals
- Analyse data and generate actionable insights to improve media efficiency
- Manage media budgets effectively to ensure cost-efficient delivery
This is an on-site opportunity based in Lucknow, Uttar Pradesh, suited to a performance marketing professional who thrives in a fast-paced, results-oriented environment and has a proven track record in D2C media buying.