Media Buyer – D2C & Performance Marketing
The employer is seeking a skilled Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on driving measurable results through strategic paid media campaigns.
About the role
The employer is looking for an experienced Media Buyer with a strong background in Direct-to-Consumer (D2C) and performance marketing. This position is based in Lucknow, Uttar Pradesh, and is suited to a results-driven professional who understands how to allocate budgets effectively across paid media channels.
The ideal candidate will be responsible for planning, executing, and optimising paid media campaigns with a clear focus on performance metrics. A deep understanding of D2C marketing funnels, audience targeting, and platform-level buying strategies will be central to success in this role.
- Plan and manage paid media buys across relevant digital platforms
- Optimise campaigns to meet performance and D2C growth objectives
- Analyse campaign data and translate insights into actionable improvements
- Collaborate with creative and strategy teams to align media buying with broader marketing goals
Candidates with hands-on experience in performance-focused media buying and a proven track record in D2C environments are encouraged to apply for this opportunity in Lucknow.