Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns to drive measurable business growth.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. This is a full-time opportunity based in Lucknow, Uttar Pradesh, suited to a candidate who thrives in a data-driven, results-oriented environment.
The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant channels to maximise campaign performance and return on ad spend. A solid understanding of D2C marketing funnels and audience targeting strategies will be essential to succeed in this role.
- Plan and execute paid media campaigns aligned with D2C growth objectives
- Monitor, analyse, and optimise campaign performance metrics
- Manage budgets effectively to achieve target cost efficiencies
- Collaborate with creative and strategy teams to develop high-performing ad assets
Candidates with demonstrated experience in performance marketing and a proven track record of managing media buys across digital platforms are encouraged to apply.