Media Buyer – D2C & Performance Marketing
The employer is looking for a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is seeking an experienced Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant digital channels to maximise return on ad spend.
In this role, the Media Buyer will work closely with internal teams to develop data-driven campaign strategies, monitor performance metrics, and make timely optimisations to ensure campaign goals are consistently met. A keen analytical mindset and hands-on experience with performance-focused advertising platforms are essential.
- Plan and execute paid media campaigns with a D2C and performance marketing focus
- Analyse campaign data and optimise for key performance indicators
- Collaborate with creative and marketing teams to align ad content with campaign objectives
- Manage budgets effectively to achieve the best possible return on investment
This position is based in Lucknow, Uttar Pradesh and represents an opportunity to contribute meaningfully to a growing brand's digital marketing efforts.