Media Buyer – D2C & Performance Marketing
The employer is seeking an experienced Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns to drive measurable business growth.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) and performance marketing. Based in Lucknow, Uttar Pradesh, this position is suited to a data-driven professional who can manage and optimise paid media investments across digital channels.
The successful candidate will be responsible for planning, buying, and managing media campaigns with a clear focus on performance metrics and return on ad spend. A thorough understanding of D2C marketing funnels and audience targeting strategies will be essential to succeed in this role.
- Plan and execute performance-driven paid media campaigns
- Manage budgets and optimise campaigns for maximum ROI
- Analyse campaign data and generate actionable insights
- Work within a D2C-focused marketing environment
This is an opportunity to work in a dynamic setting where media buying directly influences brand growth and revenue outcomes. Candidates with hands-on experience in digital advertising platforms and a proven track record in performance marketing are encouraged to apply.