Media Buyer – D2C & Performance Marketing
The employer is looking for a skilled Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns that drive measurable business results.
About the role
The employer is hiring a Media Buyer – D2C & Performance Marketing based in Lucknow, Uttar Pradesh. This position is suited to a data-driven marketing professional with hands-on experience managing paid media budgets and optimising campaigns for direct-to-consumer brands.
The successful candidate will be responsible for planning, buying, and managing performance-focused media campaigns across relevant digital platforms. A strong understanding of D2C growth strategies, audience targeting, and campaign analytics will be central to the role.
- Plan and execute paid media campaigns aligned with D2C performance goals
- Monitor, analyse, and optimise campaign metrics to maximise return on ad spend
- Collaborate with creative and strategy teams to develop effective ad content
- Stay current with platform updates, industry trends, and best practices in performance marketing
This is an opportunity for a performance marketing professional to take ownership of media buying within a creative studio environment and contribute directly to client growth outcomes.