Media Buyer – D2C & Performance Marketing

The employer is looking for a skilled Media Buyer with a strong focus on Direct-to-Consumer (D2C) and performance marketing. The successful candidate will be responsible for planning, executing, and optimising paid media campaigns across relevant digital platforms to maximise return on ad spend.

Key responsibilities will include:

• Planning and purchasing media placements across digital channels
• Managing and optimising paid campaigns with a performance-first mindset
• Analysing campaign data to identify trends and improve efficiency
• Collaborating with creative and strategy teams to align media buying with brand objectives

The ideal candidate will have hands-on experience in performance marketing within a D2C environment, a solid understanding of digital advertising platforms, and the ability to translate data insights into actionable improvements.

This role is based in Lucknow, Uttar Pradesh and offers an opportunity to work within a dynamic team focused on delivering measurable marketing results.