Media Buyer – D2C & Performance Marketing
The employer is seeking a skilled Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on driving measurable results through strategic paid media campaigns.
About the role
The employer is looking for an experienced Media Buyer with a strong background in Direct-to-Consumer (D2C) and performance marketing. This position is based in Lucknow, Uttar Pradesh, and is suited to a data-driven professional who thrives in a results-oriented environment.
The successful candidate will be responsible for planning, executing, and optimising paid media campaigns across relevant digital channels. A keen understanding of D2C brand strategies and performance metrics will be central to this role.
- Plan and manage paid media buying across digital platforms
- Optimise campaigns for performance KPIs in a D2C context
- Analyse campaign data to inform budget allocation and strategy
- Collaborate with internal teams to align media efforts with broader marketing goals
Candidates with hands-on experience in performance marketing, a solid grasp of audience targeting, and a track record of delivering measurable ROI are encouraged to apply.