Media Buyer – D2C & Performance Marketing

The employer is seeking an experienced Media Buyer specialising in D2C and Performance Marketing to drive paid media strategies and deliver measurable results. This role is based in Lucknow, Uttar Pradesh, and is suited to a data-driven professional with a strong command of digital advertising platforms.

The ideal candidate will be responsible for planning, executing, and optimising paid media campaigns across relevant channels, with a focus on direct-to-consumer performance outcomes. A keen understanding of audience targeting, budget management, and campaign analytics is essential.

• Plan and manage paid media campaigns aligned with D2C performance goals
• Monitor, analyse, and optimise campaign performance to maximise ROI
• Manage advertising budgets efficiently across platforms
• Collaborate with creative and marketing teams to align ad creatives with campaign objectives

Candidates with hands-on experience in performance marketing and a proven track record of scaling D2C brands through paid channels are encouraged to apply.