Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing, based in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns to drive measurable business outcomes.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) marketing and performance-driven advertising. This position is based in Lucknow, Uttar Pradesh and offers an opportunity to work within a dynamic creative and marketing environment.
The ideal candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant digital channels. A data-oriented mindset and hands-on experience with performance marketing platforms are essential for success in this role.
- Plan and execute paid media campaigns aligned with D2C growth objectives
- Monitor campaign performance and optimise for key metrics such as ROAS, CPA, and CTR
- Manage media budgets efficiently to maximise return on ad spend
- Collaborate with creative and strategy teams to develop effective ad assets
- Analyse data and generate actionable insights to improve campaign outcomes
Candidates with proven experience in performance marketing, a strong grasp of digital advertising ecosystems, and the ability to work in a fast-paced environment are encouraged to apply.