Media Buyer – D2C & Performance Marketing
The employer is seeking a Media Buyer specialising in D2C and performance marketing to join their team in Lucknow, Uttar Pradesh. The role focuses on planning and executing paid media campaigns to drive measurable business results.
About the role
The employer is looking for a skilled Media Buyer with a strong background in direct-to-consumer (D2C) marketing and performance-driven advertising. This position is based in Lucknow, Uttar Pradesh, and is suited to a candidate who thrives in a results-oriented environment.
The successful candidate will be responsible for planning, purchasing, and optimising paid media placements across relevant channels to maximise campaign performance and return on ad spend. A solid understanding of D2C growth strategies and digital advertising platforms is essential.
Key responsibilities and requirements may include:
- Planning and executing paid media campaigns aligned with D2C business objectives
- Monitoring and optimising campaign performance to meet defined KPIs
- Analysing data to identify trends and opportunities for improvement
- Collaborating with internal teams to align media strategy with broader marketing goals
This is an opportunity to contribute to performance marketing initiatives within a creative and commercially focused organisation. Candidates with demonstrated experience in media buying and a passion for data-driven marketing are encouraged to apply.